How to Download Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics RTF
Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcherexplain in clear, understandable English…•• What data mining and predictive analytics are•• Why they are such powerful management tools••How and when to use them for greatest positive impact across a broad spectrum of industries.Complete with solid advice and instructive case studies, thisbook demonstrates how to harness the power of data miningand predictive analytics, and avoid costly mistakes. Use it togain a quick overview of analytics and as a handy resource tobe referred to during a project. If you’re preparing to lead orparticipate in a data analytics initiative, this is the one bookyou must read!Receiving early, strong praise from business and government leaders who are using these powerful management tools to achieve dramatic goals for their organizations.About the AuthorsJeff Deal is Vice President of Operations for Elder Research with more than thirty years of experience managing healthcare and consulting businesses. Though Jeff has been deeply immersed in the analytics business in a leadership role, he well remembers his initial introduction to this rapidly-moving field and brings that layman s perspective to the book. Jeff also chairs the annual Predictive Analytics World—Healthcare conference, which attracts leading analytics professionals in the healthcare industry from around the country.Gerhard Pilcher is Chief Executive Officer for Elder Research, with more than thirty years of analytics experience in commercial businesses and government institutions. He is an adjunct faculty member in the Math and Statistics Masters Program at Georgetown University, a regular instructor in the SAS Business Knowledge Series courses, and a member on the advisory boards of the Institute for Advanced Analytics at North Carolina State University and the Masters of Science in Business Analytics Program at George Washington University.
