TELEVISION: Innovation, Disruption and the World's Most Powerful Medium Volume 1
TELEVISION: Innovation, Disruption and the World's Most Powerful Medium Volume 1

Read Online TELEVISION: Innovation, Disruption and the World's Most Powerful Medium Volume 1 PDF

The definitive story of the birth and rise of television.TELEVISION: Volume 1 chronicles the ongoing evolution of the medium -- and its unique integration of business, technology and art -- in one seamless, epic narrative. The book brings together the stories of over 50 innovators -- from David Sarnoff and William Paley to Lucille Ball and Norman Lear. These innovators' stories are a goldmine of lessons for entrepreneurs and professionals, because what has happened before is all happening again. How did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? What caused the inventor of FM radio to jump out of a window to his death? How did NBC, CBS and ABC innovate to build their media monopolies? How did Star Trek create the first fan culture movement? What made The Mary Tyler Moore Show the first great feminist show, and #1 hit? What made Norman Lear the most influential TV comedy producer ever? How did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? What makes Louis C.K. the Jackie Gleason of the digital age? With unparalleled insider insight from two-time Emmy® Award winner Seth Shapiro, it shares critical, practical, behind the scenes lessons from the business of TV. The TELEVISION series is a must-read for media executives, students, entrepreneurs, and fans.

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  • Released: September 12, 2019
  • Author: Seth Shapiro
  • Rating: 5
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB
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