How to Read Mobile for Good: A How-To Fundraising Guide for Nonprofits DOC

Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for:Writing and implementing a fundraising and content strategyLaunching a mobile-compatible website and email comunicationsCrowdfunding and social fundraising campaignsUtilizing text messaging and text-to-giveFundraising via smartphone apps and mobile walletsTelling your nonprofit's story through bloggingCreating visual content, such as branded images, infographics, and videoUsing Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest, and TumblrReporting live from events and and communicating online in real-timeCrafting a mobile and social media policyAvoiding mobile and social media burnoutAnd much more!Advance Praise for Mobile for Good: A How-To FundraisingGuide for Nonprofits: "Heather's @NonprofitOrgs has become my go-to resource forconnecting with other nonprofits as well as staying informed with the latesttrends in mobile and social media. Her insightful and practical advice helpedWITNESS understand the need for transparency in our mobile and social mediastrategies. Through her books, blog, and tweets, Heather promotes nonprofitnetworking, partnership, and the adoption of proven best practices." Marianna MoneymakerDigital Engagement/Production CoordinatorWITNESS "Social Media for Social Good and Nonprofit Tech for Goodhave been my primary resources for learning how to communicate Indianconservation issues on a global scale. Thanks to Heather's advice, we've beenable build an international brand from our tiny corner of the world. I've alsohad the good fortune to meet Heather as she regularly travels across thecontinents to teach NGOs about how to effectively use mobile and socialmedia.  No doubtMobile for Good will alsobecome invaluable to NGOs worldwide." Vinay DatlaDirector of CommunicationsWildlife SOS - India "Heather's blog Nonprofit Tech for Good and her books areprominently featured in my digital and physical book shelves. If I want to knowwhat's trending, research current best practices, or discover new toolsrelevant to nonprofit technology, she is always my top reference. As a regularattendee of her webinars, Heather's practical, up-to-date advice isconsistently implemented in our daily work and without a doubt she is making atremendous difference in the nonprofit sector." Viviana Pagán-MuñizDigital Marketing DirectorSOS Children's Villages - USA "Heather's comprehensive audit of our online communicationand fundraising strategies combined with her invaluable webinars have helped usgrow into one of the most effective social media users in the national agingadvocacy network.  Older adults arebecoming increasingly tech savvy and our aged 50+ social media community isthriving thanks to Heather's expert 50+ advice. We anticipate even greater growthin the future by applying the best practices offered in Mobile for Good." Pamela Tainter CauseyDirector of CommunicationsNational Committee to Preserve Social Security and Medicare "Through a partnership with Heather, we have been able toprovide mobile and social media training to more than 500 NGOs throughout AsiaPacific. Her knowledge of mobile and social media best practices, how to tailorher delivery to address the different needs from country to country, and herpractical and well thought out strategies have made her trainings invaluable inour commitment to help build the technological capacity of NGOs." Clair DeevyCitizenship LeadMicrosoft Citizenship Asia Pacific