How to Read The Internet Escort's Handbook Book 2: Advertising and Marketing: Successfully Creating and Selling Your Image Online DOC
The notoriety of escorts on Backpage.com, Craigslist, and Eros Guide might give the idea that all there is to starting an Internet escort business is placing an ad online, on whatever escort advertising website is left after the passage of FOSTA/SESTA. Not true!Escorting is a business, and a business that requires heavy marketing. The Internet world of paid companions ranges from courtesans to independent escorts to professional sugar babies to survival sex workers. Everyone can benefit from learning to maximize the Internet for sex work. Book 2: Advertising and Marketing is an exhaustively detailed tome of building an escort business from the ground up.-- Create, name, brand and market an Internet escort persona -- Use that image to attract the clients of choice -- Learn what clients do and don't want to see on an ad or site -- Build a rate structure that works. (Hint: lowering rates isn’t the answer!) -- Find Web hosting and a domain for less than $130 a year -- Continue marketing during escorting appointments -- How to choose good photographers and web designers -- Playing, and winning, the review game— Not playing the review game and still have a thriving business -- Take advantage of DIY tips for those who want total control over their photos and websites — and MUCH MORE!The Internet Escort’s Handbook series is a myth-exploding examination of what escort work requires from the escort while creating an honest and humane vision of a mysterious, maligned business.
